The third warm-hearted sin is 
	named Gula in Latin and in English, Gluttony.  In its 
	vulgarest and most obvious form we may feel that we are not much tempted to 
	it.  Certain other classes of.  People—not ourselves—do, of course, indulge 
	in this disreputable kind of wallowing.  Poor people of coarse and unrefined 
	habits drink too much beer.  Rich people, particularly in America and in 
	those luxury hotels which we cannot afford, stuff themselves with food.  
	Young people—especially girls younger than ourselves—drink far too many 
	cocktails and smoke like chimneys.  And some very reprehensible people 
	contrive, even in wartime, to make pigs of themselves in defiance of the 
	rationing order—like the young woman who (according to a recent gossip 
	column) contrived to eat five separate lunches in five separate restaurants 
	in the course of a single morning.  But on the whole, England in wartime is 
	not a place where the majority of us can very easily destroy our souls with 
	Gluttony.  We may congratulate ourselves that, if we have not exactly 
	renounced our sins, this particular sin at any rate has renounced us.
	
	 
	
	Let us seize this 
	breathing-space, while we are out of reach of temptation, to look at one 
	very remarkable aspect of the sin of Gula.  We have all become aware lately 
	of something very disquieting about what we call our economic system.  An 
	odd change has come over us since the arrival of the machine age.  Whereas 
	formerly it was considered a virtue to be thrifty and content with one's 
	lot, it is now considered to be the mark of a progressive nation that it is 
	filled with hustling, go-getting citizens, intent on raising their standard 
	of living.  And this is not interpreted to mean merely that a decent 
	sufficiency of food, clothes and shelter is attainable by all citizens.  It 
	means much more and much less than this.  It means that every citizen is 
	encouraged to consider more, and more complicated, luxuries necessary to his 
	well-being.  The gluttonous consumption of manufactured goods had become, 
	before the war, the prime civic virtue.  And why?  Because the machines can 
	produce cheaply only if they produce in vast quantities; because unless the 
	machines can produce cheaply nobody can afford to keep them running; and 
	because, unless they are kept running, millions of citizens will be thrown 
	out of employment, and the community will starve.  
	
	 
	
	We need not stop now to go round 
	and round the vicious circle of production and consumption.  We need not 
	remind ourselves of the furious barrage of advertisement by which people are 
	flattered and frightened out of a reasonable contentment into a greedy 
	hankering after goods which they do not really need; nor point out for the 
	thousandth time how every evil passion—snobbery, laziness, vanity, 
	concupiscence, ignorance, greed—is appealed to in these campaigns.  Nor how 
	unassuming communities (described as "backward countries") have these 
	desires ruthlessly forced upon them by their neighbours in the effort to 
	find an outlet for goods whose home market is saturated.  And we must not 
	take up too much time in pointing out how, as the necessity to sell goods in 
	quantity becomes more desperate the peop1e's appreciation of quality is 
	violently discouraged and suppressed.  You must not buy goods that last too 
	long, for production cannot be kept going unless the goods wear out, or fall 
	out of fashion, and so can be thrown away and replaced with others.  If a 
	man invents anything that would give lasting satisfaction, his invention 
	must be bought up by the manufacturer so that it may never see the light of 
	day.  Nor must the worker be encouraged to take too much interest in the 
	thing he makes; if he did, he might desire to make it as well as it can be 
	made, and that would not pay.  It is better that he should work in a 
	soulless indifference, even though such treatment should break his spirit, 
	and cause him to hate his work.  The difference between the factory hand and 
	the craftsman is that the craftsman lives to do the work he loves; but the 
	factory hand lives by doing the work he despises.  The service of the 
	machine will not have it otherwise.  We know about all this, and must not 
	discuss it now—but I will ask you to remember it.  
	
	 
	
	The point I want to make now
	is this: that whether or not it is desirable to keep up this fearful 
	whirligig of industrial finance based on gluttonous consumption, it could 
	not be kept up for a single moment without the co-operative gluttony of the 
	consumer.  Legislation, the control of wages and profits, the balancing of 
	exports and imports, elaborate schemes for the distribution of 
	
	surplus commodities, the State 
	ownership of enterprise, complicated systems of social credit, and finally 
	wars and revolutions are all invoked in the hope of breaking down the thing 
	known as the present Economic System.  Now it may well be that its breakdown 
	would be a terrific disaster and produce a worse chaos than that which went 
	before—we need not argue about it.  The point is that, without any 
	legislation whatever, the whole system would come crashing down in a day if 
	every consumer were voluntarily to restrict his purchases to the things he 
	really needed.  "The fact is," said a working man the other day at a 
	meeting, "that when we fall for these advertisements we're being had for 
	mugs."  So we are.  The sin of Gluttony, of Greed, of over-much stuffing of 
	ourselves, is the sin that has delivered us over into the power of the 
	machine.
	
	 
	
	In the evil days between the 
	wars we were confronted with some ugly contrasts between plenty and 
	poverty.  Those contrasts should be, and must be, reduced.  But let us say 
	frankly that they are not likely to be reduced, so long as the poor admire 
	the rich for their indulgence in precisely that gluttonous way of living 
	which rivets on the world the chains of the present economic system, and do 
	their best to imitate rich men's worst vices.  To do that is to play into 
	the hands of those whose interest it is to keep the system going.  You will 
	notice that, under a War economy, the contrast is being flattened out; we 
	are being forced to reduce and regulate our personal consumption of 
	commodities, and to revise our whole notion of what constitutes good 
	citizenship in the financial sense.  This is the judgment of this world: 
	when we will not amend ourselves by Grace, we are compelled under the yoke 
	of the Law.  You will notice also that we are learning certain things.  
	There seems, for example, to be no noticeable diminution in our health and 
	spirits due to the fact that we have only the choice of, say, half-a-dozen 
	dishes in a restaurant instead of forty.  In the matter of clothing, we are 
	beginning to regain our respect for stuffs that will wear well; we can no 
	longer be led away by the specious argument that it is smarter and more 
	hygienic to wear underlinen and stockings once and then throw them away than 
	to buy things that will serve us for years.  We are having to learn, 
	painfully, to save food and material and to salvage waste products; and in 
	learning to do these things we have found a curious and stimulating sense of 
	adventure.  For it is the great curse of Gluttony that it ends by destroying 
	all sense of the precious, the unique, the irreplaceable.  But what will 
	happen to us when the war-machine ceases to consume our surplus products for 
	us?  Shall we hold fast to our rediscovered sense of real values and our 
	adventurous attitude to life?  If so, we shall revolutionise world economy 
	without any political revolution.  Or shall we again allow our Gluttony to 
	become the instrument of an economic system that is satisfactory to nobody? 
	 That system as we know it thrives upon waste and rubbish-heaps.  At present 
	the waste (that is, sheer gluttonous consumption) is being done for us in 
	the field of war.  In peace, if we do not revise our ideas, we shall 
	ourselves become its instruments.  The rubbish-heap will again be piled on 
	our own doorsteps, on our own backs, in our own bellies.  Instead of the 
	wasteful consumption of trucks and tanks, metal and explosives, we shall 
	have back the wasteful consumption of wireless sets and silk stockings, 
	drugs and paper, cheap pottery and cosmetics—all the slop and swill that 
	pour down the sewers over which the palace of Gluttony is built.  
	
	
	 
	
	Gluttony is warm-hearted.  It is 
	the excess and perversion of that free, careless and generous mood which 
	desires to enjoy life and to see others enjoy it.  But, like Lust and Wrath, 
	it is a headless, heedless sin, that puts the good-natured person at the 
	mercy of the cold head and the cold heart; and these exploit it and bring it 
	to judgment, so that at length it issues in its own opposite—in that very 
	"dearth in the midst of plenty" at which we stand horrified to-day.